Thursday, March 02, 2006

China Backing Blu-Ray?




As for China selling America video game consoles, will China try to force Americans to not buy pirated software that will run on those consoles? Japan is the distributor and China the manufacturer of Sony's PlayStation. Is it in China's best interest to have control over what Sony asks to be manufactured when it comes to technology that thwarts illegal copying? The game industry and its customers can't wait for Sony's PlayStation 3. From reports, Sony needs time to implement its proprietary Blu-Ray DVD technology in the Play Station 3 which will help stop the illegal copying. If PlayStation 3 is not on the shelves by the holiday season, I think that some American game software companies will not survive. For example, Midway. But if Sony does implement the Blu-Ray technology, then we will have a Beta vs. VHS environment again. Only this time, Betamax (Blu-Ray) will be coming into the arena when VHS (current DVD) has been around already for years. This doesn't make sense for Sony unless China has a deal with Japan to finally crack down on illegal copying. But, I don't see how Sony's consoles will survive because we already saw the failure of the UMD (Universal Media Disc) on the PSP (PlayStation Portable). I guess the good thing about this is that it breaks down big companies and offers small business opportunities.

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