Tough Road for Midway?

The 80's are coming back in style and Midway owning a huge chunk of the 80's arcade game IP might keep their ship afloat. To help with the buoyancy, ads will be inserted into Midway's products. Midway's CEO Zucker states:

"We intend to continue to build new incremental revenue streams through emerging technologies such as dynamic in-game advertising, and through the monetization of our library of intellectual property on platforms such as the Microsoft Xbox Live Arcade for the Xbox 360."

Investing in the next gen consoles which might be another year away could be seen as good or bad. I guess that's no sweat for making release dates. But that's another (operating at a loss) year away. In any event, are there any major games company operating on a profit?