Innovation with Licensed Property

Joe Ybarra, vice president of product development for Cheyenne, announced,

Today's MMO market challenges developers in many ways. Creating a product that separates itself from the pack requires a unique combination of two elements: a superior game concept implemented by a superior development team. Partnering with MGM Interactive and the Stargate creative team gives us the first, and our team's experience and depth ensures the second. Together we look forward to creating the world's best MMORPG.

I'm interesting in seeing if Cheyenne comes up with innovative game play complementing the "superior game concept". The license informs the game design, but it doesn't have to control it.