January 20, 2016
Why is it especially useful for your creative director to have a background including games and advertising?

My history in games and advertising has given me the knowledge of how to make an experience engaging while adhering to brand consistency as well as driving conversions. On a very basic level, avertising is designed to grab people's attention and then deliver an experience. And games are the most interactive experience that takes people from whatever they where doing in real life and puts the player into a magic circle transporting them to a whole new world where each new power up, level progression, and point system that follows a style guide and compliments content. My designs give meaningful play leading to in-game conversion of a player to a customer. In this post, I use a B-to-B platform to show my thought process of improving an existing project list and detail view. more...
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TopicB connects people through topics.
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melonmoda
MelonModa provides unique analytics for the fashion industry. Owners can automatically know exactly what their customers are asking about their products.

Peach Echo A shade that emanates friendlier qualities, evoking warmth and accessibility. It is an all-encompassing, tempered companion in the playful orange family.

Rose Quartz A soothing, calming nature of colors in the theme, a persuasive yet gentle tone that conveys compassion and a sense of composure. Like a serene sunset, flushed cheek or budding flower, Rose Quartz reminds us to reflect on our surroundings.

Cadmium Orange A nod to the '60s and '70s, Cadmium Orange evokes a sentiment of optimism, fun and fantasy. Both playful and sophisticated in its appeal, Cadmium Orange is a warm, welcoming and subtly dramatic orange shade that is striking enough to stand on its own or act as a bold contrast.

Cashmere Rose A play on the '60s with a twist of today, Cashmere Rose is a tactile and soft pink hue that renders exactly what it promises. Cultivated in its richness, Cashmere Rose is a gentle and composed pink that is more upscale than downtown.

Amethyst Orchid Indicative of our affection for color, Amethyst Orchid is the jewel in the crown. Intriguing, vibrant and somewhat sensual, the enigmatic Amethyst Orchid is an extraordinary hue that is unique, bold, creative and exciting.


ActiveCast enables customers to talk to products. As a co-founder, I also created the ActiveCast identity and brought the founder's vision to life. The following is a landing page in line with their vision to test a market for a sample product, original fiber art representing pets .



LED lighting is a rapidly evolving technology that produces light in a whole new way. It surpasses the quality and efficiency of existing lighting technologies, such as fluorescent and incandescent. The following is a storyboard showing the advantages of LED rising above the rest.

The final animated ad for the previous storyboard can be seen here.


This storyboard illustrates how an LED nightlight looks in context and its value.
The final animated ad can be seen here.
socialmedia.com
I was a designer in the founding team that brought the first social ads to Facebook. We worked with brands including Microsoft, Samsung, Starbucks, P&G, Nordstrom, Target, Coke, Visa, Walmart, Unilever, Verizon, MySpace, Clorox, HBO, 20th Century Fox, Paramount, MTV, Oxygen, Hasbro, Activision, EA, Match.com, Ducati, BMW, Johnson & Johnson, New Balance, GAP, Showtime, AT&T, ABC, NBC, CBS, ESPN, History Channel, Audi, Saab, Ford, GM, Lending Tree, Office Depot, PC World, AMD, Barnes & Noble, Boost, Travel Channel, Coach, Clinique, Discover, Nestle, Hershey's, Home Depot, Lean Cuisine, Live Nation, Kiehl's, MAC, Mentos, Miller, Mini Cooper, Monster, Six Flags, Ticketmaster, Turbotax, Quiznos, Burger King, Dominos, Wendy's, Western Union.

The following are selected ads for Ducati and Activision.


The following is a landing page for a State Farm agent.